You want to get your brand or business on social media, but where do you begin? It is hard to start if you do not have an end goal in mind. First, you must set goals in order to effectively plan what kind of content to produce. These goals can be qualitative or quantitative, it is all up to you and the results you would like to see. Here are some important things to consider when identifying your goals:

Are your goals clear and understandable? The more broken down the goals are, the more easily understandable and achievable they are. It is easier to take on a goal one step at a time than to try to tackle it all at once. As you analyze your goals and break them down, you may find other goals or insights that you had not previously thought of. It is also important to be able to measure your progress and successes. Since PostAssure and your business will be working as a team, it is essential that these goals are tangible so adjustments can be made in order to put your business on track for success.

It is also crucial to be realistic about your goals. Is it possible to achieve what you are wanting to achieve? Is your timeframe attainable? Also consider any risks that could keep you from achieving your goals. Take into account, if others are working with you, they may need some guidance or have other projects they are working on that are a top priority to them, but maybe not to you.

Be sure to analyze why you have chosen this goal for you or your organization. Why is it important? Are the benefits great enough to put this effort into getting them? You will also want to be sure your goals reflect the values of your organization and are a good representation of the people that are associated with it- including YOU!

Finally, as stated before, your goals should be measurable and understandable. Important things to consider include the number of likes and followers your pages receive, an increase of brand awareness, and how many people are engaging with your content. An increase in positive customer feedback is both a qualitative and quantitative goal that can help you to understand if your organization is improving.